Case study — Experiential — Adidas
A flagship store you had to play your way through
A new adidas flagship opened with an interactive LED obstacle course inside it.
A new adidas flagship opened with an interactive LED obstacle course inside it.
How the store itself became the event.
Launch a new adidas flagship store.
Don’t just open the doors — turn the retail space itself into the event. A customised interactive LED obstacle course, built for high schoolers.