Case study — Experiential — Adidas
Honouring the Women of adidas
An art installation built by the women of adidas — and a half-mile climb through it, thrown open to all of Los Angeles.
An art installation built by the women of adidas — and a half-mile climb through it, thrown open to all of Los Angeles.
The route the public walked — and the thinking behind it.
Honour the women of adidas — its athletes, its influencers, its community — and put them right at the centre. At its heart, women’s empowerment: the push for equality framed as a collective climb, everyone rising together.
Invite the women of adidas to create a living art installation — a tribute to the women who came before, built to inspire the ones coming next. Then open it to Los Angeles: a half-mile climb that winds the public up through the artworks, one installation at a time, all the way to the top.