Case study — Experiential — Burger King
A long time ago, in a drive-thru far, far away
An entire Burger King rebuilt end to end in the world of The Mandalorian.
An entire Burger King rebuilt end to end in the world of The Mandalorian.
What it took to turn a working restaurant into another galaxy.
Launch a new Star Wars meal for Burger King — and make the launch feel as big as the franchise it came from.
Don’t dress a store. Transform one end to end into the world of The Mandalorian, so ordering a meal meant stepping into the story.