Case study — Experiential — Guinness
A Lovely Day, plated by Kwame Onwuachi
Guinness on the menu as well as at the bar, cooked by a celebrity chef.
Guinness on the menu as well as at the bar, cooked by a celebrity chef.
How the collaboration came together.
Collaborate with celebrity chef Kwame Onwuachi and put the partnership at the centre of Guinness’s “Lovely Day” celebration.
Include the beer in the menu. Onwuachi serving Guinness-infused food alongside the pour.