Case study — Experiential — Oroweat
The Grandwich Truck rolls into Stagecoach
Food sampling people actually queued for, in the middle of a music festival.
Food sampling people actually queued for, in the middle of a music festival.
How the truck was built and where it went.
Get Oroweat bread into people’s hands — food sampling that people actually want to queue for.
Build the Grandwich Truck and take it to Stagecoach Music Festival, serving sandwiches to a festival crowd between sets.