Case study — Experiential — Owala
Mini golf, a human claw, and a campaign launch
A campaign launch built entirely out of things people wanted to queue for.
A campaign launch built entirely out of things people wanted to queue for.
How the launch was put together, station by station.
Launch the campaign — and give people a reason to spend real time with the brand, not just walk past it.
Multiple interactive stations, from mini golf to a human claw. Play as the hook: the longer people stayed in it, the longer they stayed with the brand.